Stop me and buy one

Zoe Jarvis with Charles King outside Sweet Kings

Zoe Jarvis with Charles King outside Sweet Kings

The name ‘Kings’ above a shop door is a familiar sight in Station Road, Saltburn and Charles King is carrying on the family business started by his grandfather more than 40 years ago. ‘Sweet Kings’ opened its doors in November last year and is selling over 360 varieties of traditional sweets, including lots of old favourites, in a traditional setting. Charles told Coastal View, “I can remember when I was nine years old and my grandfather’s newsagents and toy shop serving sweets out of jars, like we do now. I’m also really happy with how the shop has been kitted out, it’s like going to Beamish.” The latest addition to ‘Sweet Kings’ is a 1920s style, “Stop me and buy one” ice cream trike, which will circulate round the town. Charles said, “The council thought it was a great idea and granted us a street trader’s licence. This allows the bike to trade both selling ice creams, and also promoting the sweet shop at the same time. “We are proud to be selling Brymor Ice Cream, which is made by a traditional family firm who are also nice to deal with,” added Charles. The trike is also available to hire for events, weddings etc and Charles said;” It enhances Saltburn and is a great addition to the shop.” Former building society worker, Zoe Jarvis, who now works in ‘Sweet Kings’ said, “The ice cream bike is certainly a great idea for the shop. This is a lovely place to work and when people come in they say it’s like stepping back in time and brings back childhood memories.”

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